Rosen Flower Shop

Case Study: Rosen by Rosy Farra Afif – Bespoke Illustration 

Project Overview
Nobrand Agency was commissioned by Rosy Farra Afif, a renowned florist who specializes in royal weddings in Lebanon, Saudi Arabia, and the Gulf, to create a bespoke illustration that would elevate her brand Rosen. Known for working on exclusive, large-scale events with top wedding planners like Ziad Nassar and luxury creators such as Bastien Blanc Tailleur, Rosy Farra Afif is celebrated for her contributions to the most prestigious weddings, including Saudi royal events. The illustration created by Nobrand Agency became a signature visual across all of Rosen’s branding materials, from cards and packaging to large-scale wallpapers for opulent event spaces.

Curated under the visionary leadership of Nobrand’s creative director Badeeh Abla, and executed by a team of four illustrators, this illustration captured the essence of Rosen’s luxurious, nature-inspired floral artistry. It became a sensation, further enhancing Rosen’s reputation in the royal wedding scene and opening new opportunities for Nobrand in the bespoke illustration space.

Design Concept and Execution

1. Creative Brief and Vision
   Rosy Farra Afif, whose clientele includes Saudi royalty and top Lebanese figures, needed an illustration that would reflect the opulence and exclusivity of her work. As a florist working on massive, high-profile events with elite collaborators such as Ziad Nassar and Bastien Blanc Tailleur, her brand had to exude luxury and sophistication.

   The creative direction from Badeeh Abla focused on a design that would evoke both natural beauty and regal elegance, drawing on the organic luxury of Rosen’s floral arrangements and the grandeur of the events they adorn. The challenge was to create an illustration that could seamlessly integrate into various applications—packaging, wallpaper, cards—while maintaining a sense of artistry and refinement fitting for royal and high-end weddings.

2. Collaborative Process with Four Illustrators
   Under Badeeh Abla’s guidance, four illustrators with unique styles came together to craft a single, cohesive design. The illustration featured intricate floral details, sweeping organic forms, and subtle touches of gold that symbolized the exclusivity and prestige associated with Rosen and its elite clientele.

   Each element was painstakingly detailed, ensuring that the design was rich yet refined, reflecting the high level of craftsmanship that Rosy Farra Afif brings to her floral creations. The collaboration of illustrators ensured a multi-dimensional design, combining botanical elegance with an air of royal sophistication. This bespoke illustration became a hallmark of Rosen’s identity, embodying the grandeur of the weddings it serves.

3. Application Across Print and Packaging
   The illustration was applied across a range of branding materials, ensuring that every interaction with Rosen felt luxurious:

   • Flower Packaging: The bespoke illustration was used on custom flower packaging, enhancing the unboxing experience for high-end clients. The detailed design elevated even the simplest bouquet, adding a sense of exclusivity.
   • Greeting Cards and Invitations: The illustration graced invitations for royal weddings and high-profile events, setting the tone for exclusivity and elegance from the very first interaction. Its refined details spoke directly to the tastes of Rosen’s elite clientele.
   • Wallpaper and Event Décor: The illustration was scaled for use on wallpapers in luxury venues, creating a stunning visual backdrop for Rosen’s floral arrangements. This integration of the brand into the physical space made the events even more cohesive and visually impactful.
   • Brand Collateral: The design also appeared on business cards, gift bags, and other branded items, ensuring that every touchpoint reflected the luxurious, bespoke nature of Rosen’s work.

4. Curation by Badeeh Abla
   The success of the project was driven by Badeeh Abla’s expert curation and leadership. He oversaw the creative direction, ensuring that the illustration not only reflected Rosen’s aesthetic but also elevated it to new heights. His attention to detail and ability to harmonize the work of four different illustrators resulted in a unified masterpiece that became central to Rosen’s identity.

Challenges and Solutions

• Balancing Complexity with Elegance:
  The challenge of creating an intricate, detailed illustration that retained an air of lightness and sophistication was solved by blending the styles of four talented illustrators. The result was a design that felt rich without being overpowering, capturing the regal and organic beauty that defines Rosen’s brand.

• Adapting the Design Across Different Mediums:
  The illustration needed to be versatile, working on everything from small cards to large wallpapers. By designing the illustration in modular elements, Nobrand ensured that it could be scaled and adapted while retaining its impact and elegance.

• Standing Out in a Competitive Luxury Market: 
  Given that Rosen works with top wedding planners like Ziad Nassar and designers like Bastien Blanc Tailleur, the brand needed a visual identity that matched the prestige of its collaborators. The bespoke illustration, praised for its beauty and craftsmanship, helped Rosen stand out even in a crowded luxury market, reinforcing its position as a top floral designer for royal and elite weddings.

Outcome

The bespoke illustration created by Nobrand Agency for Rosen became an immediate success, quickly gaining attention from clients and industry insiders alike. It was featured in royal Saudi weddings and other high-profile events throughout the Gulf, solidifying Rosen’s status as the go-to florist for the most luxurious and exclusive celebrations. The design became synonymous with Rosen’s brand, praised for its ability to capture the floral artistry and regal sophistication of the events it adorned.

The project also opened new opportunities for Nobrand, as the buzz surrounding the illustration led to an influx of inquiries for bespoke illustration services. The illustration set a new standard for luxury event branding, showcasing the agency’s ability to create art that not only complements but elevates a brand’s identity.

Conclusion

Nobrand Agency’s collaboration with Rosy Farra Afif for the Rosen project exemplifies how bespoke design can transform a brand’s image. By creating an intricate, luxurious illustration that perfectly reflected Rosen’s work with royal and elite weddings, Nobrand helped to elevate the brand’s identity to new heights. Under Badeeh Abla’s expert creative direction, the project not only became the “talk of the town” but also opened new doors for Nobrand in the world of bespoke luxury branding, further cementing its reputation as a leader in high-end creative services.