

Saudi Design Week
Case Study: Saudi Design Week
Project Overview
NOBRAND Agency was commissioned to design the official website and event bags for Saudi Design Week, one of the region’s premier platforms celebrating innovation and creativity across design disciplines. This high-profile project required a seamless blend of digital sophistication and tactile design, reflecting Saudi Design Week’s role as a hub for contemporary design dialogue in the Middle East.
Design Concept and Execution
The project centered on creating a cohesive visual narrative that would extend from the digital experience of the website to the physical interaction with event merchandise. Our goal was to position Saudi Design Week as a forward-thinking yet culturally attuned event, appealing to both regional and international audiences.
Website Design
NOBRAND designed a website that functioned as the central portal for the event, offering an intuitive user experience with clear pathways for exploring schedules, exhibitor profiles, and ticketing. The visual design combined elegant typography with a modern grid system and dynamic imagery that showcased past and current installations. A refined color palette and subtle interactive elements gave the site a polished yet approachable feel, ensuring that it served as a true reflection of Saudi Design Week’s cutting-edge ethos.
Event Bags and Merchandise
For the event bags, NOBRAND created a design that balanced practicality with artistic flair. The bags featured a minimalist aesthetic with bold graphic accents inspired by patterns found in Saudi architecture and landscape, transformed into contemporary visual motifs. Premium materials were selected to enhance durability and provide a tactile reminder of the event’s quality. This design approach ensured that attendees would carry a piece of the event’s spirit long after Saudi Design Week concluded.
Challenges and Solutions
A significant challenge was developing a design language that honored local cultural elements while maintaining a distinctly global, modern edge. NOBRAND conducted extensive visual research into regional patterns, color stories, and design history to create assets that felt authentically Saudi yet entirely fresh.
On the technical side, ensuring the website could handle high traffic volumes and serve as a robust platform for live event updates required meticulous planning. Our team worked closely with developers to optimize performance, integrate seamless content management, and prepare for scalability during peak periods.
Outcome
Saudi Design Week launched with a digital presence that elevated its profile and streamlined visitor engagement. The website received praise for its elegant design and user-friendly navigation, while the event bags became highly sought-after keepsakes, further reinforcing the brand’s impact. The combined work across digital and physical touchpoints helped solidify Saudi Design Week’s reputation as a leading force in the regional design community.
Conclusion
NOBRAND Agency’s work on Saudi Design Week illustrates how strategic design across both web and merchandise can create a unified, memorable experience. From a sophisticated online platform to thoughtfully crafted event bags, every element was designed to amplify Saudi Design Week’s role as a cultural catalyst, bridging local heritage and global design conversations.