Skyyard Gardens

Case Study: Skyyard Jeddah

Project Overview

NOBRAND Agency was engaged to develop the complete brand identity and creative direction for Skyyard Jeddah, an upscale outdoor lounge concept set against the vibrant backdrop of Saudi Arabia’s evolving entertainment scene. The project aimed to position Skyyard as the city’s premier destination for elevated social experiences, blending urban sophistication with a relaxed, open-air atmosphere.

Design Concept and Execution

The vision for Skyyard Jeddah was to create a brand that felt cosmopolitan yet warmly inviting, capable of attracting both Jeddah’s trendsetters and international visitors. NOBRAND delivered a holistic creative solution that included the logo design, color palette, graphic language, and detailed applications across menus, signage, and on-site collateral.

Brand Identity and Logo

The logo was crafted to capture the dual spirit of Skyyard — a high-energy social space grounded by a refined sense of style. Using sleek typography paired with subtle abstract elements inspired by the notion of horizons and urban landscapes, the design established a memorable mark that stood out across both digital and physical touchpoints.

Visual Language and Color Story

The color palette combined muted neutrals with deeper night-inspired tones, evoking the transition from sunlit afternoons to lively evenings. This palette extended into patterns and graphic textures that subtly referenced architectural lines and natural forms, reinforcing Skyyard’s positioning as an outdoor haven within the city.

Applications Across Touchpoints

Menus were designed with tactile, premium materials that elevated the guest experience from the moment of ordering. Additional brand extensions included custom coasters, reservation cards, and directional signage, all unified under the Skyyard visual system to create a seamless journey throughout the space.

Challenges and Solutions

One of the key challenges was ensuring the brand would maintain its distinct identity across a variety of settings and times — from daylight lounging to nighttime events. NOBRAND achieved this by developing a versatile brand toolkit that adapted effortlessly to different lighting environments and activation concepts.

There was also a need to navigate local cultural expectations around social venues while crafting a brand that felt modern and aspirational. Through close consultation with the client and thoughtful visual research, the final identity struck the right balance, respecting local sensibilities while projecting an international standard of style.

Outcome

Skyyard Jeddah opened to strong acclaim, quickly becoming one of the city’s most talked-about destinations for open-air dining and nightlife. The cohesive brand identity and on-site design elements contributed significantly to its instant recognition and popularity, creating a space that felt both distinctly Jeddah and globally contemporary.

Conclusion

Through this project, NOBRAND Agency demonstrated how strategic, culturally attuned branding can transform a concept into a lifestyle destination. The Skyyard Jeddah identity stands as a testament to the power of design in shaping guest perceptions and setting new standards within Saudi Arabia’s dynamic social scene.