THE VIEW BAR BEIRUT

THE VIEWBAR

The Viewbar by The Rooftop Society
Case Study: Brand Identity, Spatial Experience & Premium Collateral

Project Overview

Nobrand Agency was commissioned to develop the comprehensive brand identity and spatial ecosystem for The Viewbar a contemporary rooftop bar concept perched above the glittering coastline. The mandate was to craft a brand world that embodies elevated leisure, cosmopolitan energy, and a distinctive night-time allure, seamlessly woven into every guest interaction and operational element.

Scope of Work

Core Brand Identity

Nobrand created a complete visual system that anchors The Viewbar as a sophisticated yet approachable destination. Deliverables included:

• Primary & secondary logos with a modern monogram emblem

• Bespoke typography reflecting sleek urban elegance

• A refined color palette drawing from twilight hues and city lights

This identity was applied across:

• Business cards, letterheads & executive folders

• Email signatures and digital proposal templates

• Event invitation systems and investor decks

Guest-Facing Collateral & Print Ecosystem

To ensure every guest touchpoint resonated with The Viewbar’s brand story, Nobrand designed:

• Signature cocktail menus, wine lists & dessert booklets

• Reservation cards & personalized table tags

• Coasters, napkins & tableware detailing

Additional touches included:

• VIP welcome notes & curated tasting cards

• Matchboxes, takeaway cocktail kits & gift vouchers

Operational & Housekeeping Materials

Aligning the back-of-house with the front-of-house standard, Nobrand developed:

• Staff guides, host greeting cards & guest feedback cards

• Valet parking slips & discreetly branded check presenters

• Safety cards, maintenance tags & supplier guidelines

Spatial Branding & Wayfinding

Nobrand’s team collaborated closely with architects and interior designers to ensure a holistic experience. This included:

• Entrance signage, elevator floor indicators & terrace wayfinding

• Custom iconography & ambient LED panel motifs

• Reserved table markers & bespoke lighting elements subtly bearing The Viewbar logo

Lifestyle Touchpoints & Experiential Details 

To deepen emotional resonance with guests, Nobrand extended branding into lifestyle experiences:

• Branded shisha sets & curated scent diffusers for lounge areas

• Exclusive line of branded bar tools and glassware for retail

• Nightly projection visuals & digital mood installations reinforcing the brand narrative

Production Oversight & Execution

Throughout the process, Nobrand supervised production to guarantee consistency from the velvet-textured menu covers and embossed metallic logos to the soft-lit signage that harmonizes with panoramic views. Each decision was guided by a commitment to reflect The Viewbar’s promise of elevated evenings above the cityscape.