BURJ ON BAY HOTEL

Burj On Bay by Le Cordon Bleu
Case Study: Full Brand Identity, Print Ecosystem & Spatial Branding

Project Overview
Nobrand Agency was commissioned to craft the complete brand universe for Burj On Bay by Le Cordon Bleu, an exclusive hotel property blending refined hospitality with the culinary mastery of Le Cordon Bleu. The objective was to design an identity that radiates sophisticated European luxury, while seamlessly integrated across every possible guest and operational touchpoint.

Scope of Work

• Corporate Brand Identity
  Nobrand developed the hotel’s full corporate identity, establishing primary and secondary logos, a signature monogram, tailored typography, and a harmonious color system. This identity extended to:

  • Executive stationery: business cards, letterheads, envelopes, notepads

  • Corporate PowerPoint templates & internal presentation tools

  • Email signatures & branded digital communications

• Guest-Facing Collateral & Print Applications
  Nobrand meticulously designed all in-room, F&B, and guest service materials to ensure a unified brand experience, including:

  • Door knob signs (Do Not Disturb / Service Please)

  • Laundry bags & service forms

  • In-room dining menus & room directories

  • Spa & wellness brochures, treatment cards

  • Event invitations & VIP welcome cards

  • Stationery pads & branded pens

• Operational & Housekeeping Materials

  • Concierge cards, local area maps

  • Valet parking tickets & luggage tags

  • Housekeeping signage, emergency procedures cards

• F&B Identity & Print

  • Restaurant menus, wine lists, dessert cards

  • Coasters, table tents, placemats, chef’s special inserts

• Packaging & Retail

  • Luxury shopping bags for the hotel boutique

  • Specialty takeaway packaging for pastries & culinary items

  • Gift envelopes & voucher holders

• Wayfinding & On-Site Signage

  • Floor and directional signage, custom iconography

  • Room numbers & amenity signs designed to complement the hotel’s interiors

• Branded Shuttle & Transport
  Nobrand extended the visual identity to the hotel’s transport fleet by designing full and partial wraps for the Burj On Bay shuttle buses, ensuring brand presence from the moment guests arrive at the airport.

• Environmental Touchpoints & Brand Detailing

  • Pool and beach signage, cabana markers

  • Branded parasols, towels, and select in-room textiles

Execution & Production Oversight
Every detail was executed under Nobrand’s close supervision, from print finishes like matte marble textures and embossed gold logos to the hand-selected fabric tags in guest robes. This ensured a consistently luxurious brand language in harmony with the property’s architecture and Le Cordon Bleu’s international prestige.