BYBLOS LE CORDON BLEU

Case Study: Byblos Garden by Le Cordon Bleu

Project Overview

NOBRAND Agency was commissioned to develop a full-scale brand identity for Byblos Garden by Le Cordon Bleu, a unique dining destination that marries the iconic French culinary tradition of Le Cordon Bleu with the rich, sun-drenched spirit of Lebanon’s historic city of Byblos. This project encompassed the creation of the logo, a sophisticated color palette, menu design, packaging, and interior color direction. It offered an exceptional opportunity to craft a visual and experiential narrative that felt both globally prestigious and intimately local.

Design Concept and Execution

Our objective was to create a brand universe that authentically captured the essence of Byblos while honoring the legacy of Le Cordon Bleu. Every element was carefully designed to tell a story of refined culinary art set against a backdrop of Mediterranean warmth and charm.

Brand Identity and Logo

NOBRAND crafted a bespoke logo that elegantly combined the coastal heritage of Byblos with the timeless culinary artistry of Le Cordon Bleu. The design balances intricate details with modern simplicity, making it both memorable and versatile across applications. The typography was selected to communicate sophistication while still feeling inviting and fresh.

Color Palette and Interior Direction

Inspired by the landscapes and seascapes of Byblos, the brand’s color palette features terracotta, soft garden greens, and deep coastal blues. These colors were thoughtfully applied not only in digital and printed assets but also guided the interior design. This approach ensured that guests would experience a seamless narrative from the moment they see the brand to the moment they step inside, surrounded by hues that evoke the Lebanese coastline and gardens.

Menu Design and Packaging

The menus were designed as tactile expressions of the brand, combining luxurious materials with clean, modern layouts that make the dining journey intuitive and elegant. NOBRAND also developed a complete packaging suite for takeaway and retail items, making sure the brand’s visual story traveled home with guests. Each piece, from boxes to wraps, was created to maintain the elevated feel of Byblos Garden and reinforce the connection between product and place.

Challenges and Solutions

The primary challenge was to integrate Le Cordon Bleu’s internationally recognized brand standards with the distinctive narrative of Byblos. NOBRAND addressed this through in-depth research and collaborative workshops that explored the cultural and historical layers of both brands. This process allowed us to confidently create a brand identity that felt authentic, resonant, and approved by all stakeholders.

Another challenge was ensuring that the chosen color palette and design details would translate flawlessly into interior elements and printed materials. Through extensive sampling, prototyping, and coordination with local craftsmen and interior teams, we maintained consistent quality and fidelity to the original design vision.

Outcome

Byblos Garden by Le Cordon Bleu has emerged as a sophisticated dining concept that feels both uniquely Lebanese and unmistakably part of the prestigious Le Cordon Bleu family. The brand identity and interior palette have received acclaim for their ability to transport guests into an elegant yet approachable atmosphere that beautifully celebrates culinary excellence and regional heritage.

Conclusion

NOBRAND Agency’s work on Byblos Garden by Le Cordon Bleu illustrates how strategic design and cultural sensitivity can elevate a brand from a concept to an immersive, memorable experience. Through a carefully crafted identity, we helped set the stage for a dining destination that delights guests and honors both French and Lebanese traditions. We look forward to witnessing its continued success and growth within the world of luxury gastronomy.