Gibran Mall Lebanon
Case Study: Branding for Gibran Mall, Lebanon
Introduction
This case study highlights the branding project undertaken by Nobrand Agency for Gibran Mall, a premier shopping destination in Lebanon. The project involved developing a strong visual identity that encompassed the logo, color scheme, signage, and various branding materials to create a cohesive and engaging environment for shoppers.
Project Overview
- Client: Gibran Mall
- Location: Lebanon
- Industry: Retail
- Objective: To create a distinct brand identity that enhances the shopping experience and positions Gibran Mall as a leading retail destination.
Branding Strategy
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Logo and Emblem Design:
- Development of a modern logo and emblem that reflects the essence of Gibran Mall, incorporating elements that resonate with the local culture.
- Emphasis on a design that conveys both luxury and accessibility, appealing to a diverse customer base.
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Color Palette:
- Selection of a vibrant and inviting color scheme that reflects the energy of the mall and enhances the shopping experience.
- Colors chosen to promote a sense of excitement and warmth, making the environment welcoming and engaging.
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Signage Design:
- Creation of clear and visually appealing signage throughout the mall, ensuring ease of navigation for visitors.
- Use of the brand colors and logo to maintain consistency and reinforce the brand identity across all signage.
Application Across Touchpoints
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Mall Signage:
- Design and implementation of wayfinding signs, directory boards, and promotional displays that guide shoppers through the mall.
- Integration of digital screens for dynamic announcements and advertisements, enhancing visitor engagement.
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Packaging Design:
- Development of branded shopping bags and packaging materials that enhance the customer experience while promoting the mall's identity.
- Use of high-quality materials and finishes to reflect the mall’s commitment to quality.
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Presentation Designs:
- Creation of promotional materials and presentations for events and partnerships, ensuring a consistent brand message.
- Incorporation of the brand’s visual identity in all marketing collateral to strengthen recognition.
Results
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Brand Recognition:
Gibran Mall has established a strong brand presence in Lebanon, recognized for its vibrant atmosphere and quality offerings. -
Enhanced Visitor Experience:
The cohesive branding has led to improved visitor experiences, with clear signage and appealing visuals enhancing navigation and engagement. -
Market Positioning:
Nobrand Agency’s work has positioned Gibran Mall as a must-visit shopping destination, attracting a diverse clientele and fostering brand loyalty.
Conclusion
Nobrand Agency’s strategic approach to branding Gibran Mall has successfully created a memorable and engaging shopping environment. The attention to detail in every aspect of branding—from the logo to the signage—has contributed to the mall's reputation as a leading retail destination in Lebanon.