Gibran Mall Lebanon

Case Study: Branding for Gibran Mall, Lebanon

Introduction

This case study highlights the branding project undertaken by Nobrand Agency for Gibran Mall, a premier shopping destination in Lebanon. The project involved developing a strong visual identity that encompassed the logo, color scheme, signage, and various branding materials to create a cohesive and engaging environment for shoppers.

Project Overview

• Client: Gibran Mall
• Location: Lebanon
• Industry: Retail
• Objective: To create a distinct brand identity that enhances the shopping experience and positions Gibran Mall as a leading retail destination.

Branding Strategy

1. Logo and Emblem Design:

   • Development of a modern logo and emblem that reflects the essence of Gibran Mall, incorporating elements that resonate with the local culture.
   • Emphasis on a design that conveys both luxury and accessibility, appealing to a diverse customer base.

2. Color Palette:

   • Selection of a vibrant and inviting color scheme that reflects the energy of the mall and enhances the shopping experience.
   • Colors chosen to promote a sense of excitement and warmth, making the environment welcoming and engaging.

3. Signage Design:

   • Creation of clear and visually appealing signage throughout the mall, ensuring ease of navigation for visitors.
   • Use of the brand colors and logo to maintain consistency and reinforce the brand identity across all signage.

Application Across Touchpoints

1. Mall Signage:

   • Design and implementation of wayfinding signs, directory boards, and promotional displays that guide shoppers through the mall.
   • Integration of digital screens for dynamic announcements and advertisements, enhancing visitor engagement.

2. Packaging Design:

   • Development of branded shopping bags and packaging materials that enhance the customer experience while promoting the mall's identity.
   • Use of high-quality materials and finishes to reflect the mall’s commitment to quality.

3. Presentation Designs:

   • Creation of promotional materials and presentations for events and partnerships, ensuring a consistent brand message.
   • Incorporation of the brand’s visual identity in all marketing collateral to strengthen recognition.

Results

• Brand Recognition:
  Gibran Mall has established a strong brand presence in Lebanon, recognized for its vibrant atmosphere and quality offerings.

• Enhanced Visitor Experience:
  The cohesive branding has led to improved visitor experiences, with clear signage and appealing visuals enhancing navigation and engagement.

• Market Positioning:
  Nobrand Agency’s work has positioned Gibran Mall as a must-visit shopping destination, attracting a diverse clientele and fostering brand loyalty.

Conclusion

Nobrand Agency’s strategic approach to branding Gibran Mall has successfully created a memorable and engaging shopping environment. The attention to detail in every aspect of branding—from the logo to the signage—has contributed to the mall's reputation as a leading retail destination in Lebanon.