Stars & Sprinkles

Case Study: Stars & Sprinkles

Project Overview

NOBRAND Agency was commissioned to create the full brand identity and packaging design for Stars & Sprinkles, a playful luxury chocolate brand that also specializes in bespoke party souvenirs. The project encompassed the development of the logo, color palette, graphic system, chocolate packaging, and an entire suite of personalized gifting items, designed to make celebrations feel memorable, joyful, and beautifully styled.

Design Concept and Execution

The vision for Stars & Sprinkles was to build a brand that felt charming and indulgent, blending whimsical elements with an undercurrent of refined design. The challenge was to appeal to both sophisticated chocolate lovers and clients seeking high-end, custom party details, ensuring the brand could seamlessly cross between gourmet retail and event experiences.

Logo and Brand Identity

The logo was crafted to evoke a sense of delight and imagination, using elegant yet playful typography combined with delicate star motifs that subtly nod to celebration and magic. This mark served as the cornerstone of the brand system, adaptable across small packaging elements and large event displays while always maintaining an unmistakable presence.

Color Palette and Graphic Language

The color story for Stars & Sprinkles featured soft, creamy pastels balanced with pops of brighter accent colors, creating a palette that felt festive yet upscale. Complementary graphic patterns drew inspiration from confetti, stardust, and delicate geometric shapes, designed to echo the idea of sweet moments scattered throughout a celebration. This graphic system carried through all applications, from chocolate wraps to souvenir tags.

Packaging Design and Party Souvenirs

For the chocolate line, NOBRAND designed packaging that combined luxurious textured papers with minimal, sophisticated layouts, allowing the brand’s playful elements to shine without overwhelming the product’s premium positioning. Metallic foils and subtle embossing added tactile interest, enhancing the sense of gifting. The party souvenirs, including personalized favor boxes, ribbons, and thank-you notes, were developed as an extension of the brand story, turning any occasion into a thoughtfully curated experience.

Challenges and Solutions

A primary challenge was balancing the dual nature of the brand — sophisticated enough to be seen as an artisanal chocolate maker, yet whimsical enough to belong at the heart of celebrations and parties. NOBRAND resolved this by leaning into a design language that used delicate, high-quality finishes paired with cheerful graphic accents, resulting in a brand that felt joyful but always elegant.

Ensuring that the packaging was as functional as it was beautiful also required careful planning. Prototypes were extensively tested to make sure boxes would protect delicate chocolates during transport while still opening to reveal an enchanting unboxing moment.

Outcome

Stars & Sprinkles launched with a brand identity and packaging suite that immediately resonated with its audience. Retailers praised the line for standing out on shelves, while event planners and private clients appreciated the ability to customize souvenirs that felt personal and premium. The brand quickly positioned itself as the go-to choice for luxury celebrations and gifting, with both the chocolates and party elements leaving a lasting impression.

Conclusion

Through the work on Stars & Sprinkles, NOBRAND Agency demonstrated how strategic brand storytelling and sophisticated design can elevate a simple product into an experience. By carefully blending color, typography, and tactile details, we created a brand world where joy, indulgence, and elegance effortlessly come together, turning every occasion into something truly special.